JamieJohn and co launched Pickled Walnut Catering as a challenger brand during the recession, implementing a disruption strategy to compete with established caterers in the Northwest.

The company was founded on the principles of serving locally sourced produce, delivered by staff with character, all underpinned by a sense of fun.

The business quickly gained traction by offering a strong product and value for money, enabling it to build a respectable turnover, sizeable market share, and establish itself as a premium brand. Pickled Walnut Catering was built and structured from the ground up, providing invaluable experience to all stakeholders and employees.During JamieJohn's tenure as managing director, Pickled Walnut was recognised as one of the best independent caterers in the North West of England.

The company faced several challenges over an eight-year period as it grew and established itself in the market.

In its later stages, the business underwent restructuring and was taken forward under new ownership.

Throughout its journey, Pickled Walnut Catering demonstrated resilience and innovation in a competitive market, leaving a lasting impact on the catering industry in the Northwest.